Looking Ahead
At Sunrise, we want to be THE TRUSTED thread supplier for our customers. We want our customers to know that we provide the most efficient and quality thread products in the marketplace.
We want to be a key player in every market niche where we do business. We strive for success, accountability, effective decision making and quality.
We strive to exceed all the requirements of our major customers by having one of the finest quality control systems of any supplier in our industry.
We are a progressive company; we listen to feedback from our customers, suppliers and employees and act upon them to improve quality and reduce manufacturing costs.
We strive to assure absolute customer satisfaction by delivering on time, all the time.
Only when we know that customers will be satisfied do we add the Sunrise label to our products. For quality and value, you will find that sunrise threads measures up consistently.
We are a progressive company
We listen to feedback from our customers, suppliers and employees and act upon them to improve quality and reduce manufacturing costs.
We strive to assure absolute customer satisfaction by delivering on time, all the time.
Only when we know that customers will be satisfied do we add the Sunrise label to our products. For quality and value, you will find that sunrise threads measures up consistently.
The Sunrise Way
Geared to provide quick response to customer needs, Sunrise understands the importance of quick delivery and reduced down time. Our competitive advantage is our location in Singapore.
Our headquarters and manufacturing facilities are located in Singapore. Our close proximity to the major buying houses in this region and the majority of its customers who have their purchasing teams located here, allow us to respond promptly to their needs. Sunrise has the advantage of being able to respond to all dye to match needs of each customer. We can produce to the customer’s exact requirements and ship products in the shortest time possible.
Our core competencies are specially designed to cater to the needs of the textile industry. We are deeply committed to the intimate understandng of the needs of the industry and the markets it serve, so our customers can confidently place their trust in us.
The full complement of services we provide include every aspect of manufacturing and production, quality assurance and materials management. Every investment we make is aimed at improving our service to our customers.
Quite simply, we exist for you.
Vision Statement
“We believe in maintaining a safe workplace which recognizes the importance of each individual’s contribution. We operate within a culture that encourages open and candid communication and fosters personal growth through education and training. We maintain a pride in ourselves, our job, and our company while remaining focused on benefiting the customer, the individual and the community.”
Our Mission
To be your leading supplier of sewing threads as a value-added partner through innovation, quality and improvement.
We strive to satisfy customers absolutely. That calls for on-time deliveries of excellent quality products and an ability to solve problems as they arise. We work closely with our customers. Many of our products were developed to suit each other customer’s dye to match specific requirements.
Sunrise products have been awarded the certificate “Oeko-Tex Standard 100” - guaranteeing that its sewing threads contain no elements that can be damaging to health.
Some of your Questions Answered Here
We get a lot of questions about our course. You can get any answers.
Sunrise’s industry leadership position is founded on our commitment to quality and reliability. The Company’s quality management system aligns management systems company-wide in support of our quality policy.
Quality is meeting the expectations of the customer. Our approach is to treat each customer individually, by understanding his or her needs and expectations. Our quality control methods ensure that customer requirements are communicated to all stages of manufacturing. Our objectives are to deliver o time and consistently produce what the customer expects and deserves.
Through flexibility in manufacturing and sourcing, as well as attentive customer service, the Company strives to be a reliable and cost effective provider of sewing thread products to the textile industry.
The Company’s strategy to accomplish this objective is two fold:
Provide High Quality Products and Superior Customer Service
The Company maintains a detailed and extensive quality assurance program. The Company also requires that its suppliers conform to Company and customer quality and engineering standards.
Manufacturing and Sourcing Flexibility
The Company operates on the principle that a flexible method of combining product and component purchasing with its own manufacturing and assembly capabilities can provide customers with high quality products and cost advantages.
The Company uses its manufacturing, engineering and purchasing expertise to achieve the highest quality and most cost effective methods of production.
Sunrise manufactures products that adhere to the Oeko Tex Standard 100 requirements. Our extensive experience and quality assurance program have given Sunrise threads an international reputation for quality and high performance.
I – Quality/Measurement
Sunrise monitors its performance by measuring a set of customer-focused criteria against its performance targets. The aim is to help the organization enhance its performance through a focus on delivering increasing value to our customers.
II – Quality Initiatives
Improvement plans geared toward Company-wide adoption of standards and business processes are based on strategic initiatives, including:
- Accounting
- Safety
- Product & Component Reliability
- Defection Prevention
- Continual Improvement
Product Reliability
To meet customers’ requirement by dyeing products right the first time, all systems are thoroughly tested for reliability robustness. This is achieved during the early stages of product development by carrying out prevention-based reliability testing of equipment and the quality control of raw materials.
Defection Prevention
Sunrise has cross-functional teams who investigate and resolve problems at their root cause. Business processes that support defect prevention include:
- quality management system
- failure reporting, analysis and corrective action system
- knowledge management
Continuous Improvement
- Company wide initiatives
- Internal and external quality assessments at regular intervals
- Quality Improvement Teams
- Sharing of lessons learnt and best practices
Sunrise threads are continuously tested and improved on by our in-house research and development facility. New refinements and applications are evaluated before they are put into service. Ongoing testing also ensures quality and performance before mass protection. Our yarn laboratory evaluates new and modified yarn to determine if they will provide enhanced sewing solutions for our customer’s various sewing application.
Sunrise products have been awarded the certificate “Oeko-Tex Standard 100” - guaranteeing that its sewing threads contain no elements that can be damaging to health.